Google, Web Giants

March 25, 2008

Google’s Dominance


Although Facebook’s success at becoming one of the most influential social platforms to exist online is unquestionable at a time when social technologies influence throughout the Internet is growing at a considerable rate. It cannot however compete with the behemoth of all Web giants, the one dominant force in the realms of cyberspace, which rests solely with Google.

Although Yahoo and MSN are still considered Internet heavyweights when it comes to search engine traffic they cannot compete with Google who not only have redefined what it is to be a successful ‘middleman’ but have a virtual monopoly in their grasp. A key breakthrough came in 2004 when Google became more valuable than IBM with a dramatic share price increase of upto almost $500.

Google’s impact on society and culture has been overwhelming, with it first being recognised as a search engine in 1998 it has soon become what many would class as the ultimate marketing tool, with an unlimited amount of potential and opportunity, placing it in a league of its own. With Google being able to supply the right information at the right time it not just fulfils what is required to be a powerful marketing tool but does so better than any other entity on the planet.

With Google holding the monopoly of search engine traffic with a huge monthly search rate of 7.3 billion, webmasters have only one interest in pushing for online wealth and that involves Google and its keyword search rank system. The companies and businesses that are able to rank the highest in their chosen niche of keywords will have the best opportunity to do business with other companies, therefore making Google an extremely potent tool for providing business opportunity to even the smallest businesses.

However, one underlying fact that can’t be overlooked is that Google still has control over everything and holds all the cards through its use of the programs ‘Adwords’ and ‘Adsense’.

Web 2.0 Potentials

March 15, 2008

Article Extract:

Web 2.0 is not simply an update to the technologies of the web. It also offers fundamental changes in the way that the technologies are used. The underlying principle is that the web is now a platform where people interact and create the web; not just consume it.’

This article is available at: http://escalate.ac.uk/4444

Web 2.0 Potentials

March 15, 2008

Article Extract:

‘Application platforms are very profitable in the software business. Platforms attract developers. Developers build all kinds of interesting applications…which attracts users. Millions of users mean your platform will generate revenues for a long, long time.’

This article is available at:
http://dondodge.typepad.com/the_next_big_thing/2006/11/blogs_and_wikis.html

Web 2.0 Potentials

March 15, 2008

Article Extract:

‘One of the most powerful functions of Web 2.0 is the ability it gives users to rapidly build applications. Not only can Web 2.0 allow users to build applications within a short period of time, they can do so without having advanced technical knowledge. There are a number of reasons why this is revolutionary.’

This article is available at:
http://www.exforsys.com/tutorials/web-2.0/the-potential-of-web-2.0.html

Web 2.0 Potentials

March 10, 2008

Social Platforms & The Internet Mobile Phone


How Facebook might achieve this is by becoming a primary interface to the World Wide Web, whereby users log in to a single profile on the social network that encompasses the users personal Web and the mobile Web. This possible progression of the Web 2.0 concept by Facebook is a concern to many of those who currently have a dominating Web presence including Google.

Facebook messages are slowly replacing email and if Facebook were able to replace a users entire web experience then Microsoft could become a big threat to Google through Facebook advertising. Therefore, Microsoft’s investment in Facebook of around £117m ($240m) in exchange for a 1.6% share, valuing a business that has only been around for approximately four years at £7.3bn ($15bn) could be a very strong move.

This could seem to many as a risky investment, however Microsoft have realised the huge potential Facebook has with it going viral in the last year accounting for more than fifty million users across the Web. With sixty percent of these users located outside of the United States there is access to a worldwide audience almost immediately and with ‘social advertising’ becoming a fast-growing market, Microsoft’s investment allows them to become a serious contender in this market.

Other features of Facebook that have captured the imagination and interest of millions is the ability to create your own Facebook applications. With every major firm from the BBC to Google either having launched or currently working on prototypes, with many other talented designers and developers looking to bring to the forefront their own applications that can be accessed by millions.

With many internal features such as, ‘status updates’, playful applications, a messaging service more appealing than email and with Facebook being recognised as the face of blogging, it is very clear why this social networking site has become the phenomenon it has. Microsoft obviously views Facebook as the future of the social Web with them having embraced Web 2.0 with great success. One important factor that can’t be overlooked is that Microsoft were not the only party interested in a stake in Facebook

Web 2.0 Potentials

March 7, 2008

Social Platforms & The Internet Mobile Phone


The most recent social platform phenomenon is that of Facebook, a social network that has built up a ‘Facebook economy’, through its revenue and viral marketing potential. With a user base of over 50 million, including countless external applications it really has redefined itself as a true social platform.

The key question now is what can Facebook do to engage the social Web even further as it has already proven itself as a great example of the Web 2.0 concept. But to understand how it can engage the social Web even further a differentiation has to be made between the ‘Semantic Web’ and the ‘Social Web’.

Alternatively to the semantic Web, the social Web that incorporates the Web 2.0 concept is relating to Web-enabled software that is designed to facilitate the communication of a mass of people. Therefore, in order for Facebook to engage the social Web further we are surely looking to further the potentials of Web 2.0 as a manifestation of the social Web and its ultimate evolution. A strong suggestion for Facebook to achieve this lies in ‘Umbrella Social Networks’.

Web 2.0 Potentials

March 7, 2008

Social Platforms & The Internet Phone


As the Internet continues to evolve into a social Web, the full impact of Web 2.0 technology is still yet to be felt as more and more social platforms are emerging. Social networks are continuously being woven into the very fabric of the World Wide Web, from both consumer to corporate Web sites, allowing for exciting and innovative new platforms and technologies to emerge. Technologies such as, ‘Umbrella Social Networks’ that encompass social networks, the personal Web and the mobile Web, all of which are starting to gather momentum.

The ‘Social Web’ is evolving at a high rate, not just with social networking but with technology that is emerging, allowing users to build online identities that span more than one application and have meaning in other contexts. Therefore allowing relationships that are established in one place being able to exist and become durable in other forms across the Web.

With information content shifting from desktop to that of mobile and GPS, it is more noticeable than ever the convergence of the Web with mobile ecosystems. As the Web continues to evolve and embrace the mobile platform, mobile devices and browsers are becoming more Web-friendly. The iPhone, one of Apple’s products that acts as a multimedia, Internet-enabled mobile phone is a clear-cut example of this convergence of both platforms. The iPhone browser, although capable of supporting the Ajax platform, is at its best with content specifically designed for use on the iPhone, such as the iPhone Facebook application.

Web 2.0 Potentials

March 5, 2008

Facebook Friend Wheel

Web 2.0 Potentials

February 28, 2008

The Potentials of Web 2.0


The concept of Web ‘2.0’ has no actual defining boundaries as such, as O’Reilly highlights, it has ‘a gravitational core’ (O’Reilly 2005) and therefore its development has been somewhat divided, allowing for a wide range of applications across the Web to meet different criteria of the Web 2.0 concept.

This has contributed hugely to the development of the Web as all of these online applications share a common Web presence in that they all have the capability to reach a mass audience of Internet users. This therefore suggests that Web giants such as Google and Facebook, who are looking to capitalise upon this social platform of restoration of the Web, as a tool for personal independence, can do so by developing systems that share this common goal. This ultimately will lead to powerful alliances being made with Internet users worldwide.

These alliances are made stronger by user-participation, whereby the submissions of photos to Facebook for example, or videos that are uploaded to Youtube effectively add more and more to the businesses worth. This therefore means that we may be entering a new era, an era in which we realise the full potentials of Web 2.0, where data (such as photos and videos) acts as a value equivalent, where value is in a nutshell, power.

This power, driven by the vast quantities of user content submission, has influenced the heavyweights of the Web, powerful services such as Google, Yahoo, Youtube and Facebook to take primary control throughout, leading to a complex web of corporate domination being woven across the World Wide Web.

Web 2.0 Potentials

February 28, 2008

The Potentials of Web 2.0


Facebook is without a doubt the latest Web 2.0 phenomenon to hit the Web and its rising social empowerment. Similar to MySpace, these online social networks allow for manifestation of virtual networks to occur on a greater scale then ever before, with the size of these virtual communities only being limited by the size of the Web itself.

What these networks allow for so effectively is a user presence within a virtual community, substantiated by a user-generated profile in the form of a Webpage. Once these profiles are generated by the user they then become networked by means of a mutual ‘friendship’ system, which allows for a social community to form in cyberspace around the foundations of a virtual social network, stored within the Website.

In the case of Facebook, all it is a single entity that contains a virtual network of users, forming social communities that exists within the physical architecture of the Internet. These networks have grown at a rapid pace by successfully incorporating other Web 2.0 features such as blogging and photo sharing as mentioned earlier, as well internal messaging systems.

These features not only allow for profiles to become more enhanced but make communication across these networks far more engaging and appealing as the amount of information increases. The information and influence Facebook has at its fingertips is incredible