Archive for the ‘Social Platforms’ Category

Google, Web Giants

April 19, 2008

A Border-less World?


Earlier the focus was on the politics of Internet control and how geography and governments play a fundamental role in controlling both the Internet and Internet content in different countries under different governmental control. What was established was that governments have the power through coercive forces to control the Internet in their country with complete control remaining with the United States who maintain ‘root authority’.

However, as was outlined later on the World Wide Web is evolving at a high rate. This is not just through a higher degree of people and companies embracing the concept of Web 2.0 but also through the masses looking to further its potential as a means of ‘harnessing collective intelligence’ through new forms of communication and information. After the burst of the ‘dot-com bubble’ we saw a number of elite companies emerge at the forefront of what is known as Web 2.0 and to this day hold tremendous power throughout the Web as strong alliances are formed between companies and Internet users.

These alliances can be seriously underestimated as we enter an Internet age where users worldwide have much more power and influence than ever before at shaping the Web. Companies and businesses now look to attract the masses for user-contribution (‘harnessing collective intelligence’) that adds to the value and ultimate power of the business.

Facebook is a prime example of such a business, whereby a user-base of over 50million, constantly adding content and information to the massive network, adds so much worth to the business that even the biggest companies want involvement. As seen with the tussle between Microsoft and Google for a share in Facebook.

What is clear is that the Internet age we live in at the present is evolving at a high rate as it continues to embrace the Web 2.0 concept. Companies are becoming more capable and influential than ever before at setting up Websites that fall under the Web 2.0 umbrella, allowing sites to emerge and organically flourish through user-participation. As the Internet evolves and changes more and more, through mass user-participation especially as seen in social networking sites, more companies and corporations are able to rise and dominate the Web.

Although Internet control currently belongs to governments, in particular the US government that doesn’t mean to say that a newer more advanced version of the Internet cannot be developed, one that wouldn’t be dependant on governmental control but the Web giants that control the Web and its users. Governments may be able to bully Web giants at present through coercive rule to a certain extent, but that doesn’t mean to say they would have the same power in a ‘Google Age’, whereby Google could act as a gateway for instant communication and information involving a digital platform yet to be realised.

Web 2.0 Potentials

March 15, 2008

Article Extract:

Web 2.0 is not simply an update to the technologies of the web. It also offers fundamental changes in the way that the technologies are used. The underlying principle is that the web is now a platform where people interact and create the web; not just consume it.’

This article is available at: http://escalate.ac.uk/4444

Web 2.0 Potentials

March 15, 2008

Article Extract:

‘Application platforms are very profitable in the software business. Platforms attract developers. Developers build all kinds of interesting applications…which attracts users. Millions of users mean your platform will generate revenues for a long, long time.’

This article is available at:
http://dondodge.typepad.com/the_next_big_thing/2006/11/blogs_and_wikis.html

Web 2.0 Potentials

March 10, 2008

Social Platforms & The Internet Mobile Phone


How Facebook might achieve this is by becoming a primary interface to the World Wide Web, whereby users log in to a single profile on the social network that encompasses the users personal Web and the mobile Web. This possible progression of the Web 2.0 concept by Facebook is a concern to many of those who currently have a dominating Web presence including Google.

Facebook messages are slowly replacing email and if Facebook were able to replace a users entire web experience then Microsoft could become a big threat to Google through Facebook advertising. Therefore, Microsoft’s investment in Facebook of around £117m ($240m) in exchange for a 1.6% share, valuing a business that has only been around for approximately four years at £7.3bn ($15bn) could be a very strong move.

This could seem to many as a risky investment, however Microsoft have realised the huge potential Facebook has with it going viral in the last year accounting for more than fifty million users across the Web. With sixty percent of these users located outside of the United States there is access to a worldwide audience almost immediately and with ‘social advertising’ becoming a fast-growing market, Microsoft’s investment allows them to become a serious contender in this market.

Other features of Facebook that have captured the imagination and interest of millions is the ability to create your own Facebook applications. With every major firm from the BBC to Google either having launched or currently working on prototypes, with many other talented designers and developers looking to bring to the forefront their own applications that can be accessed by millions.

With many internal features such as, ‘status updates’, playful applications, a messaging service more appealing than email and with Facebook being recognised as the face of blogging, it is very clear why this social networking site has become the phenomenon it has. Microsoft obviously views Facebook as the future of the social Web with them having embraced Web 2.0 with great success. One important factor that can’t be overlooked is that Microsoft were not the only party interested in a stake in Facebook

Web 2.0 Potentials

March 7, 2008

Social Platforms & The Internet Mobile Phone


The most recent social platform phenomenon is that of Facebook, a social network that has built up a ‘Facebook economy’, through its revenue and viral marketing potential. With a user base of over 50 million, including countless external applications it really has redefined itself as a true social platform.

The key question now is what can Facebook do to engage the social Web even further as it has already proven itself as a great example of the Web 2.0 concept. But to understand how it can engage the social Web even further a differentiation has to be made between the ‘Semantic Web’ and the ‘Social Web’.

Alternatively to the semantic Web, the social Web that incorporates the Web 2.0 concept is relating to Web-enabled software that is designed to facilitate the communication of a mass of people. Therefore, in order for Facebook to engage the social Web further we are surely looking to further the potentials of Web 2.0 as a manifestation of the social Web and its ultimate evolution. A strong suggestion for Facebook to achieve this lies in ‘Umbrella Social Networks’.

Web 2.0 Potentials

March 7, 2008

Social Platforms & The Internet Phone


As the Internet continues to evolve into a social Web, the full impact of Web 2.0 technology is still yet to be felt as more and more social platforms are emerging. Social networks are continuously being woven into the very fabric of the World Wide Web, from both consumer to corporate Web sites, allowing for exciting and innovative new platforms and technologies to emerge. Technologies such as, ‘Umbrella Social Networks’ that encompass social networks, the personal Web and the mobile Web, all of which are starting to gather momentum.

The ‘Social Web’ is evolving at a high rate, not just with social networking but with technology that is emerging, allowing users to build online identities that span more than one application and have meaning in other contexts. Therefore allowing relationships that are established in one place being able to exist and become durable in other forms across the Web.

With information content shifting from desktop to that of mobile and GPS, it is more noticeable than ever the convergence of the Web with mobile ecosystems. As the Web continues to evolve and embrace the mobile platform, mobile devices and browsers are becoming more Web-friendly. The iPhone, one of Apple’s products that acts as a multimedia, Internet-enabled mobile phone is a clear-cut example of this convergence of both platforms. The iPhone browser, although capable of supporting the Ajax platform, is at its best with content specifically designed for use on the iPhone, such as the iPhone Facebook application.

Web 2.0 Potentials

March 5, 2008

Facebook Friend Wheel