Archive for the ‘iPhone’ Category

Web 2.0 Potentials

March 10, 2008

Social Platforms & The Internet Mobile Phone


How Facebook might achieve this is by becoming a primary interface to the World Wide Web, whereby users log in to a single profile on the social network that encompasses the users personal Web and the mobile Web. This possible progression of the Web 2.0 concept by Facebook is a concern to many of those who currently have a dominating Web presence including Google.

Facebook messages are slowly replacing email and if Facebook were able to replace a users entire web experience then Microsoft could become a big threat to Google through Facebook advertising. Therefore, Microsoft’s investment in Facebook of around £117m ($240m) in exchange for a 1.6% share, valuing a business that has only been around for approximately four years at £7.3bn ($15bn) could be a very strong move.

This could seem to many as a risky investment, however Microsoft have realised the huge potential Facebook has with it going viral in the last year accounting for more than fifty million users across the Web. With sixty percent of these users located outside of the United States there is access to a worldwide audience almost immediately and with ‘social advertising’ becoming a fast-growing market, Microsoft’s investment allows them to become a serious contender in this market.

Other features of Facebook that have captured the imagination and interest of millions is the ability to create your own Facebook applications. With every major firm from the BBC to Google either having launched or currently working on prototypes, with many other talented designers and developers looking to bring to the forefront their own applications that can be accessed by millions.

With many internal features such as, ‘status updates’, playful applications, a messaging service more appealing than email and with Facebook being recognised as the face of blogging, it is very clear why this social networking site has become the phenomenon it has. Microsoft obviously views Facebook as the future of the social Web with them having embraced Web 2.0 with great success. One important factor that can’t be overlooked is that Microsoft were not the only party interested in a stake in Facebook

Web 2.0 Potentials

March 7, 2008

Social Platforms & The Internet Mobile Phone


The most recent social platform phenomenon is that of Facebook, a social network that has built up a ‘Facebook economy’, through its revenue and viral marketing potential. With a user base of over 50 million, including countless external applications it really has redefined itself as a true social platform.

The key question now is what can Facebook do to engage the social Web even further as it has already proven itself as a great example of the Web 2.0 concept. But to understand how it can engage the social Web even further a differentiation has to be made between the ‘Semantic Web’ and the ‘Social Web’.

Alternatively to the semantic Web, the social Web that incorporates the Web 2.0 concept is relating to Web-enabled software that is designed to facilitate the communication of a mass of people. Therefore, in order for Facebook to engage the social Web further we are surely looking to further the potentials of Web 2.0 as a manifestation of the social Web and its ultimate evolution. A strong suggestion for Facebook to achieve this lies in ‘Umbrella Social Networks’.

Web 2.0 Potentials

March 7, 2008

Social Platforms & The Internet Phone


As the Internet continues to evolve into a social Web, the full impact of Web 2.0 technology is still yet to be felt as more and more social platforms are emerging. Social networks are continuously being woven into the very fabric of the World Wide Web, from both consumer to corporate Web sites, allowing for exciting and innovative new platforms and technologies to emerge. Technologies such as, ‘Umbrella Social Networks’ that encompass social networks, the personal Web and the mobile Web, all of which are starting to gather momentum.

The ‘Social Web’ is evolving at a high rate, not just with social networking but with technology that is emerging, allowing users to build online identities that span more than one application and have meaning in other contexts. Therefore allowing relationships that are established in one place being able to exist and become durable in other forms across the Web.

With information content shifting from desktop to that of mobile and GPS, it is more noticeable than ever the convergence of the Web with mobile ecosystems. As the Web continues to evolve and embrace the mobile platform, mobile devices and browsers are becoming more Web-friendly. The iPhone, one of Apple’s products that acts as a multimedia, Internet-enabled mobile phone is a clear-cut example of this convergence of both platforms. The iPhone browser, although capable of supporting the Ajax platform, is at its best with content specifically designed for use on the iPhone, such as the iPhone Facebook application.