Google, Web Giants

A Border-less World?


Earlier the focus was on the politics of Internet control and how geography and governments play a fundamental role in controlling both the Internet and Internet content in different countries under different governmental control. What was established was that governments have the power through coercive forces to control the Internet in their country with complete control remaining with the United States who maintain ‘root authority’.

However, as was outlined later on the World Wide Web is evolving at a high rate. This is not just through a higher degree of people and companies embracing the concept of Web 2.0 but also through the masses looking to further its potential as a means of ‘harnessing collective intelligence’ through new forms of communication and information. After the burst of the ‘dot-com bubble’ we saw a number of elite companies emerge at the forefront of what is known as Web 2.0 and to this day hold tremendous power throughout the Web as strong alliances are formed between companies and Internet users.

These alliances can be seriously underestimated as we enter an Internet age where users worldwide have much more power and influence than ever before at shaping the Web. Companies and businesses now look to attract the masses for user-contribution (‘harnessing collective intelligence’) that adds to the value and ultimate power of the business.

Facebook is a prime example of such a business, whereby a user-base of over 50million, constantly adding content and information to the massive network, adds so much worth to the business that even the biggest companies want involvement. As seen with the tussle between Microsoft and Google for a share in Facebook.

What is clear is that the Internet age we live in at the present is evolving at a high rate as it continues to embrace the Web 2.0 concept. Companies are becoming more capable and influential than ever before at setting up Websites that fall under the Web 2.0 umbrella, allowing sites to emerge and organically flourish through user-participation. As the Internet evolves and changes more and more, through mass user-participation especially as seen in social networking sites, more companies and corporations are able to rise and dominate the Web.

Although Internet control currently belongs to governments, in particular the US government that doesn’t mean to say that a newer more advanced version of the Internet cannot be developed, one that wouldn’t be dependant on governmental control but the Web giants that control the Web and its users. Governments may be able to bully Web giants at present through coercive rule to a certain extent, but that doesn’t mean to say they would have the same power in a ‘Google Age’, whereby Google could act as a gateway for instant communication and information involving a digital platform yet to be realised.

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