Web 2.0 Potentials

Social Platforms & The Internet Mobile Phone


The most recent social platform phenomenon is that of Facebook, a social network that has built up a ‘Facebook economy’, through its revenue and viral marketing potential. With a user base of over 50 million, including countless external applications it really has redefined itself as a true social platform.

The key question now is what can Facebook do to engage the social Web even further as it has already proven itself as a great example of the Web 2.0 concept. But to understand how it can engage the social Web even further a differentiation has to be made between the ‘Semantic Web’ and the ‘Social Web’.

Alternatively to the semantic Web, the social Web that incorporates the Web 2.0 concept is relating to Web-enabled software that is designed to facilitate the communication of a mass of people. Therefore, in order for Facebook to engage the social Web further we are surely looking to further the potentials of Web 2.0 as a manifestation of the social Web and its ultimate evolution. A strong suggestion for Facebook to achieve this lies in ‘Umbrella Social Networks’.

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