Web 2.0 Potentials

Web 2.0

Similar to how the US, China and Europe are all contributing to shaping the future of the Internet’s architecture through coercive powers, the World Wide Web is under the same transformation from a basic Web standard to a much more intelligent social platform. This platform has developed an organic quality, whereby it is continuously having its content and service improved through the participation of Web users.

This newer version of the Web provides the platform for the concept known as Web 2.0. It is these changes that are shaping the World Wide Web as we know it, but this time Governments are not in control of these changes but the Web giants that provided the shift from Web 1.0 to Web 2.0. These global behemoths are the forefront, include Google, Yahoo, eBay and Amazon.

The term Web 2.0 refers not to an actual technology in itself, but a philosophical conceptualisation on the use of different Web technologies designed to enhance and optimise the World Wide Web. This concept focuses on the use of the Web as a social platform, whereby different services are made available and user potential embraced, ultimately allowing for a collective intelligence to be harnessed.

This continuous process involving Web users allows for content and service to be continuously improved. Key examples of companies that pioneered this concept of Web 2.0 that have grown into heavyweight Web behemoths are Google, Yahoo, eBay and Amazon, all of which are recognised survivors of the dot-com bubble bursting.


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